One development that my group and I used in terms of conventions was the frequent use of jump cuts. Jump cuts were a technique we were comfortable with and although they are used occasionally in music videos, we decided to use them a lot. Jump cuts worked well for the song we used as there was a consistent beat which enabled us to try different things. We could use a series of jump cuts on certain beats, like when the protagonist walks up the stairs. The good thing about jump cuts is that it can make a boring clip seem more interesting. As well as that, it benefits the pace of the video and this was especially good towards the end of the video where we wanted as many short clips linking together as possible. The pace of the song sped up and we used jump cuts and short clips to show the rush the character was in along with the pace of song. As well, when it came to editing, we noticed we had a lot of longer shots, which isn’t the best when making a music video, the jump cut technique enabled us to shorten the clip into a more dramatic series of clips. It worked well in the earlier scenes in the kitchen and we carried the technique through to maintain the pace and technique.
For my digipak, I feel I developed codes and conventions though the way I kept the whole product very simple. The editing techniques I used were difficult at first but it gave off a simple looking product. Real life media products are arguable simple too although there are normally elements of progressed editing, like on The Killers’ album cover for Day and Age. I have kept my digipak basic and have used a clipping mask to get the image inside the lettering which makes the panels look unique as well as relevant, with the letters being the initials of the band. I think the simplistic look links with the poster too and the simplicity stand out.
